Adam Rich is the head of the Wisewould Mahony Competition and Advertising Practice.
Every business engages in marketing and promotion.
What you can say and pricing is now strictly regulated
We offer a fixed fee Advertising sign-off service. Contact Adam Rich.
We limit your exposure to risk.
You will not be legally compliant if you only check the accuracy of the express claims in your advertisement and insert a disclaimer. There lies the risk - advertisers often go no further than this.
Advertisers make representations and you will be held to account for whatever members of the target audience reasonably understand your advertisement to say.
Our process is to:
The Wisewould Mahony Competition and Advertising practice has had significant experience over a long period working with major advertisers such as:
We recommend involving lawyers in the creative process. If we see story boards for TVCs or notes of ideas, we can point out the potential pitfalls and issues. To avoid major problems and enable your advertising agency to focus. Wisewould Mahony provides direct advice and clear guidance to ensure legal compliance.